Beancounting was a branding initiative developed in collaboration with a like-minded entrepreneur and former colleague from my early days in logo and identity design. The concept aimed to reflect trust, innovation, and global reach—qualities captured through a rich blue gradient that adds dimension to the “bean” icon. A subtle gradient on the black element gives it a polished, globe-like appearance, reinforcing the brand’s professional and international outlook. The logo was fully crafted in Adobe Illustrator, combining clean vector execution with thoughtful colour and form.