Swim Gymn was born during COVID-19, an innovative idea by a pensioner in Stanford looking for a simple, cost-effective way to swim laps at home. This clever floating device, connected to a bungee cord, allows users to swim continuously in a standard-sized pool without needing to leave home for exercise. The logo was designed to clearly illustrate how the product works, helping to make its unique function immediately recognisable. Calm blue tones were chosen to evoke the feeling of water and movement.